Cadbury Old Gold - Bold In Every Bite

Old Gold. An iconic Australian chocolate brand – 20 years ago.
With a diminishing brand presence, the brand was ready for a delicious relaunch.

So we reintroduced what most were referring to as ‘that daggy dark chocolate’ with a fresh, new story. A glorious feast for both the eyes and the tum. And a bold looking and sounding identity – for a flavour that’s bold, in every bite.