BP - Couchfood

Whether you’re shamelessly bingeing trash TV or gluing your eyes to the telly because you missed tickets to the Grand Final, everyone has different cravings to accompany their moments on the couch.

From brand identity to campaign rollout, we launched BP’s new delivery service with our very own unique set of characters that brought these relatable moments to life – Couchfood for Couchpeople, if you will. We developed the brand ident, colour palette, sonic logo.. the whole shebang, really, to create a brand and personality fitting for the offering.