The Natural Confectionery Co - Go with the Real

In a world where everybody and their dog feels like they can critique your parenting, TNCC, a brand built upon ‘real’ credentials, wanted to alleviate the pressures of unrealistic parenting perfectionism.

So together we launched a new brand platform to show how life’s sweeter when you Go With The Real. Featuring the coolest 6 year old I’ve ever met, we brought our platform to life by asking her to to help us rap our story. This was also part of our integrated Storybook of Real campaign (..on the next page) 👀